CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO AXIS BANK

Abstract

Customer Relationship Management (CRM) strategies are implemented by Axis Bank to ensure that its customers are satisfied and likely to return. The bank employs data analytics, personalized interactions, and focused marketing as components of its advanced customer relationship management (CRM) system to ascertain its customers' preferences. People can establish enduring relationships with one another by engaging in active communication and leaving comments. In order to guarantee that all digital platforms and in-person branch services offer identical experiences, technology is implemented. Customer relationship management initiatives are evaluated based on their ability to retain customers and deliver services. This demonstrates the critical role they play in fostering development and maintaining a competitive edge. Axis Bank has emerged as a pioneer in the development of innovative banking solutions due to its unwavering commitment to its consumers.