SALES FORCE MANAGEMENT WITH REFERENCE TO TATA MOTORS

Authors

  • MOHAMMAD ISMAIL NIHASH Author
  • Mrs. M. SWATHI Author

Keywords:

Sales Force Management (SFM), Tata Motors, Sales performance, Customer relationship management, Sales training, Performance appraisal, Sales strategy

Abstract

Tata Motors, the greatest manufacturer in India, is the focus of this Sales Force Management (SFM) research. Effective SFM systems improve revenue growth, sales productivity, and consumer connections. Tata Motors is purportedly employing technology to assess employees, provide systematic training, and measure sales. These plans demonstrate the company's ability to address the current situation while preserving the concentration of its sales force. The research indicates that a sales force management system that is effective increases customer satisfaction, sales effectiveness, and company success. Tata Motors sustains a competitive advantage in the ever-evolving automobile industry by orchestrating its sales strategy. The text underscores the importance of investing in sales force skills, adaptability, and innovation to establish a robust market position and sustain a sustainable competitive advantage.

Author Biographies

  • MOHAMMAD ISMAIL NIHASH

    Dept of MBA, Mother Teresa Institute of Science and Technology, Sathupally, Khammam.

  • Mrs. M. SWATHI

    Assistant Professor, Dept of MBA, Mother Teresa Institute of Science and Technology, Sathupally, Khammam.

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Published

2026-05-30

Issue

Vol. 2 No. 2 (2026): Volume 2, Issue 2, April-June, 2026

Section

Articles

License

Copyright (c) 2026 Journal of Management Excellence

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