BRAND AWARENESS AND PERCEPTION WITH REFERENCE TO BAJAJ ALLINZ

Authors

  • BANOTHU PAVAN KUMAR Author
  • Mr. T. RAMBABU Author

Keywords:

Bajaj Allianz, Emotional responses, Consumer decision-making, Brand loyalty, Consumer trust, Insurance consumers, Brand perception, Customer satisfaction

Abstract

This paper examines how emotional responses affect Bajaj Allianz brand insurance consumers' trust, loyalty, and decisions. A quantitative survey of varied demographics found that Bajaj Allianz offers a choice of insurance options and reliable service. Survey respondents say customer service and pricing clarity need improved. Strategic positioning and reliability are the company's strengths, but improving product quality and price transparency could boost its market share. The paper shows ways to boost customer satisfaction and loyalty and how brand beliefs affect purchases.

Author Biographies

  • BANOTHU PAVAN KUMAR

    Dept of MBA, Mother Teresa Institute of Science and Technology, Sathupally, Khammam.

  • Mr. T. RAMBABU

    Assistant Professor, Dept of MBA, Mother Teresa Institute of Science and Technology, Sathupally, Khammam.

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Published

2026-05-30

Issue

Vol. 2 No. 2 (2026): Volume 2, Issue 2, April-June, 2026

Section

Articles

License

Copyright (c) 2026 Journal of Management Excellence

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