CUSTOMER SERVICES AT ICICI BANK         

Authors

  • Dr G C VENKATAIAH Author
  • KADUPU RAJU Author

Keywords:

Customer Service, Digital Banking, Customer Experience, ICICI Bank, Online Banking, Mobile Banking, Customer Satisfaction, Service Quality

Abstract

ICICI Bank's customer service aims to provide its customers with a personalized and easy banking experience. The bank's major purpose is to serve a wide range of clients by providing a variety of services such as retail, corporate, and rural banking. ICICI Bank uses technology to provide basic services including online and mobile banking, which allows clients to manage their accounts, apply for loans, and send money. The bank focuses a significant priority on digital banking solutions. Furthermore, the bank offers a large number of ATMs and in-person locations. Furthermore, ICICI Bank claims that it will rapidly respond to customer concerns via its specialized support channels, which include a 24-hour customer service helpline and complaint filing procedures. Millions of Indians have faith in ICICI Bank because of its dedication to innovation, efficiency, and ease.

Author Biographies

  • Dr G C VENKATAIAH

    Associate Professor,Department of MBA, VISWAM ENGINEERING COLLEGE (Autonomous), ANGALLU, MADANAPALLE, AP.

  • KADUPU RAJU

    MBA Student, Department of MBA, VISWAM ENGINEERING COLLEGE (Autonomous), ANGALLU, MADANAPALLE, AP.

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Published

2026-04-07

Issue

Vol. 2 No. 1 (2026): Volume 2, Issue 1, January-March, 2026

Section

Articles

License

Copyright (c) 2026 Journal of Management Excellence

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