DIGITAL PROMOTION AND CUSTOMER ENGAGEMENT AT FLIPKART

Abstract

This research looks into the impact of digital promotion on consumer engagement, with a focus on Flipkart, a popular e-commerce site in India. Online promotions like as email marketing, search engine advertising, social media campaigns, and app-based notifications are critical for influencing consumer behavior and increasing engagement in the rapidly changing digital commerce scene. The research evaluates the effectiveness of Flipkart's targeted digital marketing techniques in influencing purchase decisions, fostering customer loyalty, and increasing brand visibility. Data from consumer surveys and other sources can help us understand user preferences, responses to marketing, and the perceived value of digital connection. The findings suggest that consumers' increased participation in interactive and targeted marketing strengthens the brand-customer relationship. According to the report, in the fiercely competitive e-commerce industry, successful digital marketing is vital to holding consumers' interest.