FOOD DELIVERY SERVICE MARKETING AT ZOMATO

Abstract

This paper looks at food delivery companies' marketing methods, with a focus on Zomato, one of India's most well-known online meal ordering and delivery services. The inquiry looks into the methods Zomato uses to recruit and keep customers in a highly competitive industry, such as customer relationship management, social media interaction, digital marketing, and promotional programs. It also analyzes people's behavior, interests, and attitudes concerning online meal delivery services. The paper shows how businesses may expand market share and retain customers by leveraging new technologies, personalized products, and brand positioning. The findings show how Zomato's creative use of interactive marketing, app-based promotions, and personalized advertisements boosted its brand and influenced consumer behavior. The paper continues by emphasizing the significance of continually executing data-driven tactics and generating novel marketing concepts in order to maintain a competitive edge in the ever expanding meal delivery sector and continue to grow.