ADVERTISING IMPACT ON CUSTOMER AT AIRTEL

Abstract

This paper investigates the impact of Airtel's advertising on consumer awareness, brand perception, and purchase behavior in India's telecom business. It investigates the effects of digital advertisements, influencer marketing, television commercials, and campaign slogans like dependability, quickness, and connection on consumer perceptions and loyalty. The paper examines how innovative messaging, emotional appeal, frequency of exposure, and information clarity affect customers' remembering, trust, and willingness to subscribe or transfer. The paper analyzes secondary data and fundamental consumer feedback insights to determine whether Airtel's advertising promotes short-term responses or long-term partnerships. According to the findings, consistent brand narrative, clear language, and value communication increase customer confidence, despite the fact that over-promotional content may create unrealistic expectations.