RETENTION STRATEGIES AND HR INTERVENTIONS AT AXIS BANK

Abstract

The Indian banking business struggles to retain employees due to increased demand for specialized skills, changing job requirements, and severe competition. This investigation examines Axis Bank's HR strategies to promote performance, engagement, and retention. This research shows the value of internal mobility, performance-linked awards, digital HR practices, employee well-being frameworks, and organized learning and development programmers. The study examines how long-term these interventions affect employee satisfaction, company loyalty, and job security. Axis Bank's retention rates are greater after executing a strategy that prioritizes employees, has supportive leadership, delivers recognition, and promotes career advancement. Proactive personnel management and HR innovation are crucial to staying competitive and growing in the dynamic banking business, according to the report.