CRM EXCELLENCE: A STUDY OF BEST PRACTICES AND STRATEGIC MODELS FOR ENHANCING CUSTOMER RELATIONSHIPS

Authors

  • Dr. K. V. RAMA MURTHY Author

Keywords:

customer relationship management practices, organizational performance, small and medium enterprises, food manufacturing industry

Abstract

The effectiveness of CRM in boosting customer happiness and loyalty will be the main focus of this essay's review of CRM studies. Customer relationship management systems can assist a business draw in new clients and keep existing ones. By using a customer relationship management system to analyze client data, you can find ways to grow. Analytical CRM uses a variety of data mining techniques to analyze customer information and interactions. CRM optimism has long piqued the curiosity of IT specialists and CRM academics. This CRM research provides new recommendations to increase the competitiveness of the banking industry. Attracting customers away from rival businesses can be especially difficult when multiple financial indicators seem to be comparable.

Author Biography

  • Dr. K. V. RAMA MURTHY

    Assistant Professor & Head,

    Department of MBA,

    SHRI VISHNU ENGINEERING COLLEGE FOR WOMEN, BHIMAVARAM, AP.

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Published

2026-03-18

Issue

Vol. 1 No. 1 (2025): Volume 1, Issue 1 — Inaugural Edition, October - 2025

Section

Articles

License

Copyright (c) 2025 Journal of Management Excellence

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